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Skin · 4 min
A two-minute morning that actually works
Cleanse, treat, protect. Why three steps beat ten, and what each one is for.

Ten-step routines are fun to film and hard to keep. The research that matters points to a short list: clean skin, one well-chosen active, and sunscreen you will actually wear.
Cleanse gently
Morning cleansing is about removing last night's products and sweat, not stripping. A milk cleanser is plenty.
One active, at a real percentage
Niacinamide at 10% is our morning pick: it plays well with sunscreen, suits most skin types and the evidence is solid.
SPF is the anti-ageing step
Daily broad-spectrum protection does more for dark spots and fine lines than any serum. Two finger-lengths, every day, even indoors near a window.
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